The Model

Will you work with any company?
For the time being, Liquidity is mostly interesting in subscription-based companies with +10K/mon new MRR (on average) and sales for at least 12 months. But even if your company currently is not around these numbers, feel free to drop us a line.
Do You Take equity against the investment?
No.
Liquidity invest solely in your company MRR. Hence, we are buying potential future revenues.
Does your investment considered to be a loan?
No.
Liquidity actually buys a service from you. We buy your commitment to operate your service in good SLA standard to your own monthly subscribers, and your commitment to collect your client’s payments and forward us our share. Our investment is being written in your books as deferred payments and you can recognize our purchases as a regular revenues collection.
Do I need to pay you back if a monthly subscriber stops his subscription?
No.
Liquidity actually buys a service from you. We buy your commitment to operate your service in good SLA standard to your own monthly subscribers, and your commitment to collect your client’s payments and forward us our share. Our investment is being written in your books as deferred payments and you can recognize our purchases as a regular revenues collection.
Do I need to pay you back if a monthly subscriber stops his subscription?
No. Liquidity takes the risk of churn, meaning that we are absorbing the churn. You are only committed to stand behind the service SLA, design to help you and us make sure you are keeping high standard of service to your clients.
What does the monthly return look like?
Liquidity will price the annual value of your monthly MRR and will pay it in advance. For example: if your new MRR is $10,000, The annual value (ARR) on this MRR you would have sold to your client in an annual plan is approx’ $90,000. We will buy this MRR at your price ($90,000) in cash, and will collect the first $10,000 collected out of this group of clients, each month, for the duration of 12 months. All collection above this sum is your to keep.
Does Liquidity collect payments from my customers?
At Liquidity, we don't want to interfere with your customer relationships, so we communicate directly with you, not them.
How secure is Liquidity?
Security is our top priority. Liquidity uses industry best practice security protocols.
How do I apply for funding?
You are welcome to either sign up through our online Application Form, or send us an email to info@liquidity-capital.com
When apply for funding make sure you have the following data about your company:
  • Annual revenues
  • Monthly revenues and monthly recurring revenues (MRR)
  • Monthly growth and monthly churn
  • Last 12 months invoices (not required for step 1, but will be required for final underwriting)

Working Together

Do I need to connect my accounting software?
No.
We can assess the health of your business based on your accounting data in each format. However accounting integration will help speed up the underwriting and credit evaluation process. When you connect your accounting software, we review your transactions in that system to gain insight into your business and make a credit decision. If approved, you will be able to use our invoice financing product to draw against your outstanding invoices.
How do you qualify for a Liquidity account?
Qualification for Liquidity is determined based on a number of factors. These factors include, but are not limited to, your business cash flow, the strength of your customers, and to a lesser extent your past sales data.
How quickly does Liquidity make funding decisions?
We typically respond to your application within 24 hours.
How much funding will I have access to?
Typically we can provide funding ranging from $500,000 - $6,000,000 per year. The access to funding is mostly defined by your new MRR, and up to 100 times you current new MRR. (for example: if you are selling $10,000 in new monthly subscribers/month we can provide you upto $1,000,000)
How long does it take for funds to arrive in my bank account?
Once your application has been approved and you have completed the underwriting process we can deliver funds in your bank within 48 hours.
Does Liquidity provide unsecured financing?
Liquidity financing is not unsecured. However, we do not require any specific amount, type or value of collateral and no appraisal or specific assets are required. Financing is secured by a general lien on the payment collection. We do not take personal assets as collateral.
Are there termination fees if I want to leave?
No.
As long as you have no balances outstanding, you can stop using Liquidity at any time with no penalties or fees.

About Us

What’s our story?
We are a group of SaaS entrepreneurs and finance experts who faced similar challenges as you. We needed to find ways to fund our business growth without losing it on the way. Like you, once we proved our business model is working, we wanted to sustain growth. Our vision is to help entrepreneurs and companies scale their businesses, hassle free. Our mission is to provide an immediate cash flow increase for companies with a proven subscription model, enabling them to sustain and increase growth.
The Team
Ron Daniel - Co Founder & CEO
Yaron Sela - Co Founder & COO
Eran Goren - Chairman
Nir Tarlovsky - Board Member